We’ve all had that experience. You’re walking down the street and there’s a puppy running around who is chasing you. And you’re like “AHHH! I can’t stop him, because he’s chasing me!” You try to outrun him, but he just keeps coming closer. And then your heart starts beating faster and you start to sweat like crazy as you keep trying to run away from the puppy. And, before you know it, your panting is so loud that people nearby hear it and they are like “What the heck is going on?! What is wrong with this little guy?! He looks sick! What a sight he must be! What on earth is making his poor little body break out into such a sweat? Is he sick too? Who wants to go and see if he needs help? Is there anyone around who can take care of this poor little thing?! Awwww, look at him; I don’t know if I can cope without his company now….
This simple scenario illustrates some of the core concepts from agile lean thinking:
As we said previously in our post about Product Manager Marketing, priming the pump and getting people excited about what they are doing will do wonders for your startup’s success.
This one-minute video shows why:
See also: https://www.youtube.com/watch?v=2HdX9i7eJg0&feature=share
Or watch again: https://www.youtube.com/watch?v=W8IzBMF6Bjk
Puppies are cute and adorable, but they are also dangerous. They bite. Biting is not a sign of weakness or neediness, but it is a sign that their minds may be elsewhere.
The point: puppies don’t mix with humans well and there is a very real danger in getting bitten by one. The answer: stop yelping when puppy bites.
I can’t tell you why people yelp when someone bites them — I just know that it’s extremely annoying. I can also tell you what it means if you yelp when someone bites you: Someone else might have to explain to the police (or the Humane Society) that you are not responsible for your actions if they decide to come and pick up your dog.
Yelping is not just an annoyance; it’s a warning sign more than anything else. The fact that people do it gives the impression of something wrong with you, rather than something wrong with the situation where you are yelping (i.e., the situation where your dog is being aggressive).
Just as telling someone that they are being rude by leaving someone on their doorstep before they ring the doorbell is not an excuse to walk away without ringing the bell, telling people that they need to stop yelping because their dog might bite them is not an excuse not to finish the job of calling 911 after a dog bites them (which isn’t an excuse either). If we want our world to be safer for dogs, we need to stop yelping when puppy bites first thing in the morning without regard for whether we have permission from whoever lives next door or whether we have any reason whatsoever to suspect any bad intentions from our neighbor’s dog (or perhaps even from ours). It’s time for us all to put a stop to this practice for good — especially if we don’t have pets ourselves!
Learning From Others:
I am a big fan of the idea of learning from others, because it’s not only good for business, but it can help you learn to think more productively.
There are two ways to do so:
• Become a better teacher (better at teaching others).
• Learn from others.
To be a better teacher, you need to focus on what you don’t know and make efforts to learn more about it. Research shows that people who are good at teaching tend to make more mistakes than those who are bad at teaching (the opposite is true for bad teachers). So if we want to be good teachers, we need to make efforts to fix our own mistakes. If we want other people to learn, then we should also look out for ways in which they themselves could improve their skills or skills they wish they could improve. This is why it’s so important not just to listen closely and learn from success stories, but also pay attention to the way successful people approach problems.
What to do about it ?
There are a whole lot of reasons why people yelp when they get a puppy bite. I’m sure there are more, but these are the ones I know and have seen most often:
1. “Yelp is to be avoided at all costs!” (because it drives down your Yelp rating, which hurts your pocket book)
2. It doesn’t help you if you don’t spell it well enough (because apparently there is no such thing as a “well-spoken yelper”)
3. Yelling will go a long way to making it stand out. If you can ignore the yelps and still get noticed, then go ahead and do it again (or more than once). If not…you can just kill puppies instead.
4. It makes you look like an idiot when someone comes up to you and says “you know what? You might want to stop that right now before it hurts somebody else”.
5. It makes people think things like “How could he possibly not hear that? He just kept on yelping! And then they came over here because they heard him! He must be deaf too!”
It is important to note that yelping when puppy bites is not a marketing technique. It’s a product feature that I would want myself.
I’m not alone in this sentiment (and many others have chime in to support me). The purpose of the post was not to point out a marketing technique, but rather to focus on how we, as marketers, need to communicate what we’re trying to do and the value we aim for to our users. We can do better than “other group chat” or “new features are coming soon”; instead, we should be saying much more about what we are trying to achieve with our product and what value it will bring.
As always, thanks for reading!